Thought leadership begins with credibility and ends with trust.
Equifax uses unique data, innovative analytics, technology and industry expertise to provide global information solutions in 24 countries. Organizations and individuals around the world make more informed business decisions with knowledge and insights that can only be gained from Equifax.
Challenge
Equifax needed to expand their brand voice in the auto industry. They had an extensive array of unique and valuable data but needed to improve the process used to communicate the benefit of these assets to this market segment for both awareness and demand generation.
Solutions
After conducting a full audit of available data assets, Merit Mile crafted an integrated Public Relations program utilizing extensive segment expertise. A regular cadence of creative storytelling was created to merchandise data relevance into recurring stories.
Results
The increase in reach was immediate, dramatic and measurable; yielding $3,117,102 in advertising equivalency within the first eight months of the program. This resulted in a double-digit monthly Public Relations ROI. Equifax is now poised to reach their goal of effectively communicating how credit is used by a variety of consumers, as well as a better understanding of consumer buying power.
Deliverables
- Strategy & Positioning
- Press Kit Materials
- Media Relations
- Content Marketing
- Ongoing Measurement & Reporting
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