Industry Pulse: 2019 Merit Mile Leisure Travel and Hospitality Industry Trends
Engage Consumers, Reimagine Your Brand & Increase Revenue with Transformative Hospitality Marketing
Recent data indicates the U.S. travel and tourism industry generated over $1.5 trillion in economic output, supporting nearly 8 million U.S. jobs. Is your hospitality brand eating its slice of this massive industry pie?
Doing so requires more than just a highly popular destination or enticing offer strategy.
Industry leaders and marketing experts in lodging, event planning, theme parks, transportation, and cruise lines know it takes crafting a memorable story, establishing a first-class digital presence, connecting with target audiences, and using a mix of modern and traditional marketing tactics.
Some questions to consider whether your brand is large or small:
- What is your digital marketing strategy?
- Do you have a content marketing roadmap?
- Are your marketing investments properly weighted across branding and demand generation?
- Do you know what your cost per acquisition (CPA), customer lifetime value (LTV), and share of voice are valued at?
- Are your tactical media outlets delivering against your specific target audience demographic?
INDUSTRY PULSE: 2019 Merit Mile Leisure Travel and Hospitality Industry Trends
Merit Mile recently gathered anonymous insights from nearly 200 consumers across the country to help shape marketing strategies and investments for travel and hospitality clients throughout the year. View the report and learn:
- What site(s) consumers are relying on for valuable travel decision making insights.
- What marketing tactics do consumers trust more than others?
- Where should leisure travel suppliers focus their offers in 2019?
- Are consumers devoted to loyalty programs, and if so, which programs are they most faithful to?
- Are consumers planning on spending more or less this year than last year on travel?
Merit Mile 2019 Travel and Hospitality Summary
Learn more about Merit Mile’s hospitality marketing capabilities and how we cater to a variety of leaders in the travel and hospitality industry. From compelling messaging and copywriting, to leading edge technology, to timely execution, the Merit Mile travel and hospitality marketing team is poised to help your brand differentiate and succeed in 2019.
A track record of success.
Our team of travel, tourism and hospitality marketing experts has several decades of combined experience helping clients tell their unique brand stories and drive revenue.
Large or small, Merit Mile can help you grow and stand out from the competition. We provide turn-key marketing, development, and social media services so you can focus on doing what you do best: putting amazing products in the hands of your customers.
Branding & Website Design
Create a brand that embodies your company’s mission and engage your customers with beautiful websites optimized for mobile, video, ecommerce, and inbound traffic.
Public and Editorial Relations
Develop a simple but precisely-tuned media relations program that has your brand in front of the right audiences at the right time.
Social Media
Grow your digital presence and engage with your audience with social media content creation and analytics.
Content Marketing
Publish core content and then develop “micro content” to be distributed on Instagram, Snapchat, LinkedIn, Quora, YouTube and many other social channels.
Demand Generation and Digital Media
Attract new customers to your brand and boost sales with digital, print, email, and social media driven marketing campaigns.
Tradeshows and Events
Command a professional appearance with turn-key booths, signage, and videos for the key events in your market niche.