Merit Mile recently announced the expansion of its Technology Markets division with the appointment of technology veterans Scott Lindars and Earl Siamundo, both serving as Director of Technology Markets. Merit Mile’s technology focus is the agency’s longest-tenured division, focusing on B2B program strategy, demand-gen and awareness campaign executions for some of the world’s largest Fortune-100 technology brands including Microsoft, Hewlett-Packard Enterprise and Citrix Systems.
Prior to joining Merit Mile, Lindars spent twelve years at Citrix Systems as a marketing and business strategy leader focused on the technology, service provider and hosting industries helping companies identify, launch and grow competitively differentiated, high-value cloud solutions and channel programs. With extensive experience in application, desktop and infrastructure hosting (SaaS, DaaS and IaaS), Lindars has guided industry leading companies through business model and portfolio evolutions on their journey toward delivering and marketing cloud services. A creative entrepreneur and brand enthusiast rooted in a technical foundation, he blends his passion for captivating storytelling and inspiring design with a pragmatic approach to marketing strategy.
Siamundo comes to Merit Mile with significant agency-side experience managing enterprise accounts where he focused on building and managing client practices by helping technology companies communicate their value through creative campaigns, enticing messaging and relevant sales tools. With a strong ability to nurture accounts and drive sophisticated projects from beginning to end, Siamundo possesses a deep understanding of the technology supply chain, distribution and partner channels, and target audience personas from enterprise to the small business markets.
Uniquely positioned to drive growth for leading B2B technology brands, Merit Mile leverages its deep-rooted knowledge of cloud services, the IT channel and product distribution to strategize integrated campaigns that combine awareness and lead-gen initiatives. These campaigns help IT brands differentiate themselves through world-class messaging and positioning, as well as interactive marketing programs that position brands as thought leaders within their specific categories. The agency differentiates itself through its quantifiable, dynamic measurement and reporting resource, Merit Mile Metrix, which captures every aspect of the client campaign for optimal measurement against return-on-investment goals.
Lindars will be based in the company’s Boca Raton, Fla, headquarters, while Siamundo will be stationed in the company’s growing presence in Seattle.