In just its sixth year in business, Merit Mile is proud to be recognized as number 14 on the South Florida Business Journal’s list of the top advertising agencies. Companies recognized by the South Florida Business Journal as leaders in their respective industries provide an important service to businesses throughout the region. The prestigious nature of being acknowledged by the publication yields credibility and trust to the firm and its staff while also establishing confidence for its clients and prospective business partners.
Calculated in large part by annual revenues, companies that are eligible for the list are carefully vetted by the publication’s selection and verification committee. With a roster of reputable clients, including Microsoft Corp., Hearst Corp., and SwapaLease.com, as well as a variety of industry awards for advertising excellence, the publication’s selection committee was assured in its appointment of Merit Mile. The company’s selection to the list is also notable because of the highly competitive nature of the advertising businesses in general. What’s more, the combination of South Florida’s two media markets places the region near the top-five most prominent advertising markets in the country, behind New York, Los Angeles, Chicago and Houston. Merit Mile services clients in a variety of industries, with a concentrated focus on technology, automotive, hospitality and retail sectors. Using custom techniques among advertising, web and public relations, the firm executes across consultative and creative engagements designed to help client partners achieve goals related to brand awareness and revenue growth.
Merit Mile fosters a belief that the current day advertising agency requires concerted commitments to creative and technology—thus yielding a new breed of practitioners that are equally vested in art as well as science. This approach is showcased through the firm’s proprietary measurement platform, Merit Mile Metrix, which analyzes and reports on virtually every aspect of a client campaign across advertising, PR, social media, and marketing management. Merit Mile Metrix remains a true differentiator for the firm as it more closely unifies the agency and its client across several key performance indicators.