In today’s world of web development there is no lack of Content Management Systems (CMS) from which to choose when developing a web site – either for internal use or for clients. How do you go about selecting the right CMS for the job? As with many development decisions

When approaching a web development project, whether it be for a public facing site or an intranet, one of the most important and often difficult decisions is selecting the right dynamic web development language. In today’s web development world, three major languages stand out – PHP, .NET, and ColdFusion. Each is suitable as a web […]

Business communications continue to evolve, and your ability to adapt may not only make for an effective presentation, but may also separate you from the pack in a volatile job climate. Most executives learned early on that a key to their success within their organization

Satisfying one’s thirst for quality of work is typically compartmentalized into one or two categories. Our latest creation, Microsoft Hosting University, represents the perfect web-marketing trifecta for Merit Mile: highly strategic, uniquely creative, and an in partnership

With the incredibly increasing popularity of Twitter, more and more people are becoming aware of the power of what can be said in only 160 characters. In addition, business owners are realizing that SMS is a cost effective way of communicating with potential

How Tweet it is! Has Twitter become an essential part of life as we know it or is it simply the latest Chia Pet of the Internet? Twitter, a quirky online social networking community, is the hottest thing on the Internet right now. Essentially

When a prominent Fort Lauderdale DMD arrived at Merit Mile to discuss her vision for a highly specialized “Turbyfill” dentures practice, first on the order of business was a name, tagline and brandmark. We hope you like them!

Email may have supplanted snail mail for direct marketing, but the challenge remains the same: how to keep recipients from trashing your message before they read it. Here are a few best practices that may help your next campaign. We’ve all received plenty

As with anything in marketing, it’s always the best idea to have a very integrated approach that combines a multi-disciplinary focus to reach different levels of your target audience. This is especially true with your public relations efforts

In my last blog I contended that there’s no such thing as an internet writing style. In response, a reader wondered if I “had purposely neglected to discuss the importance of taking effective print media copywriting and optimizing it for the search engines

Nearly 90% of all current web servers on the internet are dedicated to low-to-mid traffic websites. The players arranging their cloud computing product catalogs are drooling to capture their share of this ripe opportunity. Did you get your party

One big discussion today in marketing and communication circles continues to be on how to effectively embrace social media (Facebook, Twitter, MySpace, etc.) and merge it with your company’s PR campaigns, projects or initiatives? The positive view is that companies are even having

Yesterday, I had the pleasure of attending the 2009 Women Executive Leadership (WEL) Corporate Salute at the Seminole Hard Rock Hotel & Casino. If you think corporate boardrooms are only served by the good ol’ boys club, think again. WEL, a Merit Mile client

WEL (Women Executive Leadership), a Florida-based organization that advocates, educates, and connects accomplished women, today saluted the 16 Florida companies with two or more female Directors on their Boards.

Sixteen Florida companies with Women in their Boardrooms will be honored. WEL (Women Executive Leadership), a Florida based organization that advocates, educates, and connects accomplished women, will announce the winners of its 2008 Corporate Salute on February 11

Many companies set up online training modules to train employees, vendors and/or resellers. These online systems, custom or off-the-shelf, prove to be a much more cost effective option compared with staffing trainers, or designing, printing and mailing

It seems as though each day we hear of another newspaper that is not only suffering through massive layoffs (like the rest of the world), but there is even talk of a few local daily newspapers closing their doors because of the bad economy and the rapidly evolving

Paid keyword management can seem over-complicated, but it doesn’t need to be. Whether you’re a seasoned pro, or can’t tell a CPC from a CTR simple keyword management will increase the performance of your campaigns.

Ever since the advent of the internet, “experts” have been spewing out guidelines for the new writing style this interactive medium demands. Don’t believe a word of it. Being a diligent copywriter who wants to stay on top of his game

I didn’t get the memo – when did marketing planning take on the emotional maladies of tax preparation? As it relates to blueprinting your business goals for the year, you likely fall into one of two categories: procrastinator or producer.