In an ever-changing digital landscape, all businesses, from small and medium to enterprise, must consider the digital security of their organization and team members as a part of their ongoing business plan.

Congratulations, you’ve built a partner marketing kit. Your partners now have content marketing assets like eBooks and infographics, digital display banners, and emails in hopes that they can easily co-sell your joint solutions and services. Or will they?

Public relations (PR) and earned media-focused strategies have long been known to play a critical role for organizations in every industry and of every size. The ability to connect and build relationships with targeted journalists and execute pinpoint brand storytelling in front of desired audiences is a highly effective means of getting your story across.

Marketing and sales organizations agree there is tremendous value in taking a vertical-specific approach. Solutions and services solve industry-specific use cases and pain points, marketing campaigns and content speak directly to buying groups, and sellers lead more meaningful conversations with customers.

Going Beyond Brand Awareness to Explain to the C-level Why It’s a Good Investment. Clients are interested in PR and brand awareness because it’s a great way to establish or reinforce subject-matter expertise and credibility within a specific industry. Furthermore, it can also help in boosting leads and even sales.

Boca Raton Historical Society & Museum Announces New Brand Identity and Prepares for Near-Term Milestones and Events. The Boca Raton Historical Society & Museum, established in 1972, has rebranded the organization with a new visual logo, brand colors, and supporting iconography.

There are endless possibilities for the future of voice technology and one thing is clear – the popularity of voice search is rapidly rising, and it will significantly change the way SEO is done. The way people search for information online has changed significantly in recent years. Voice search is quickly going from a rare act to something that people do all the time.

There is no denying the immense power and reach of social media. Social media advertising drives targeted web traffic, boosts your website’s SEO rankings, and helps you better engage with and understand your audience.

Posted on: October 19th, 2020 The word marketing has often been associated with the selling and promotion of products or services. However, there is much more to marketing than strictly generating sales. Those companies who fail to explore the additional benefits of a strong marketing program will miss out on the opportunity to build a […]

The business of mainstream sports has always been lucrative. And advertising has benefited as much as any industry. Until now.

Today’s business landscape features advanced, sophisticated and fast-paced technologies such as artificial intelligence (AI) and the Internet of Things (IoT) that continues to drastically alter the way industries function.

Fox News Chicago interview transcript

In early 2020, the COVID-19 pandemic forced companies into unchartered territories as they altered their business models to function and thrive remotely.

In today’s media landscape, data analysis proves necessary for journalists aiming to produce relevant and desired content for readers and viewers. For brands looking to elevate their overall awareness, an understanding of the press that intrigues readers and promises new clients shines through with survey data.

The COVID-19 pandemic that shut down the entire world in March had an almost immediate and sweeping impact on the global economy. In the U.S., gross domestic product (GDP) fell 4.8% in the first quarter, more sharply than the 3.5% decline expected by most analysts.

In just a few short weeks, COVID-19 displaced millions of employees and completely transformed the global business world into a remote workforce. For several years now companies have been touting the benefits that technologies offer in enabling a mobile and remote workforce – now the time has come to leverage these technologies so businesses of all sizes can allow their teams to persevere in one of the world’s largest pandemics ever.

Brands and marketing departments typically look to slash budgets immediately at the first sign of an economic downturn. While on the surface this makes sense to the finance departments, there can be deeper, lasting negative ramifications to this business approach. However, when done the right way, brands can leverage marketing with the right budget that can help them survive and come out on the other end of the downturn in a leadership position.

Almost overnight, the world has slowed down with all eyes turning toward any updates on the latest COVID-19 cases (Coronavirus). It has a certain, almost inexplicable scare quality attached to it even though the number of reported deaths remains at low levels. The fact that there is no cure, along with the fear of the unknown, has millions on edge wondering “what’s next”?

Technology is everywhere, and with the advancement of artificial intelligence and machine learning, digital transformation strategies seem to be inevitable for all companies, and many leading companies are reaping the rewards.

Recent data indicates the U.S. travel and tourism industry generated over $1.5 trillion in economic output, supporting nearly 8 million U.S. jobs. Is your hospitality brand eating its slice of this massive industry pie?